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Since 1983 Art has specialized in one area only: authoring, designing and delivering content-rich training programs and resources for business-to-business salespeople to learn to successfully sell by phone.
He works with thousands of sales reps each year helping them get more business by phone. His real- world, non-gimmicky how-to ideas and techniques help salespeople use the phone more effectively to prospect, sell, and service, without morale-killing "rejection."
His book, "Smart Calling™ - How to Take the Fear, Failure, and Rejection Out of Cold Calling," hit Number One in the Sales and Marketing category on amazon.com on its very first day of release, and was named Top Sales Book of 2010 by Top Sales Awards and is now in its 2nd edition.
He has the Smart Calling College comprehensive sales training virtual workshop, and also customize the program for on-site, in-house delivery. He also customizes and delivers how-to programs on effective inside sales and cold calling onsite and virtually.