This "How to Hire a Public Relations Firm" course will walk you through, step-by-step, everything you need to do to find and hire the best Public Relations firm for you or your organization. There are thousands of PR firms in the world. This course will help you narrow down the right ones for you to approach, and then interview and then, ultimately, select one. Nothing is worse than attempting a new Public Relations campaign with the wrong PR firm or no PR firm. That is why it is essential to go about your selection process in a rational way.
Public Relations firms are specialized these days and it may take a while to find the best match for your organization. Imagine yourself working in perfect coordination with a PR firm that gets you the right amount of interviews in exactly the right media outlets you care about.
This course is for individuals or organizations that have decided they want to hire a PR firm and already have a budget allocated for services